From inception, NEOFIT is committed to develop products that can enhance  physiology to support everyone involved in exercise & sport – with a targeted approach. Founded on sound science and tested by a multi-sport focus group, from cycling and running to rugby and powerlifting.

Our primary aim is to make elite graded products available to all involved in sports and general fitness.

Developed and manufactured in the UK and Vegan approved, every batch is tested and approved for Anti-Doping prior to release for sale.



Yassin is a lifelong learning student. A Loughborough University alumnus, he is now once again on campus, with a new mission, same purpose.

To progress science forward - challenging and designing new products that enhance physical activity.