Visionary in the professional care of muscles


Using science to leverage nature’s power to pioneer the tools to award the edge during training and competition to enable athletes achieve their best.


A Leicestershire company developed by Yassin Mamade.

A Loughborough Sports University Alumnus with a career in the Pharmaceutical industry.


Concept developed throughout 2016/17.

Researched and trialled concept formulations throughout 2017.

Grant received from the UK Government body NBV Enterprise UK in 2017.


NEOFIT approved as Vegan brand by The Vegan Society in 2018.

1ST Vegan muscle gel sports range.


Vegan muscle gel